For the first time since 2010, Europe surpasses the United States in terms of hotel RevPAR growth.
According to hotel consultant STR, the European hotel industry passed hotels in the United States in year-over-year revenue per available room (RevPAR) increase for the first time since 2010.
In constant currency, year-end 2015 RevPAR
growth in Europe was +6.9% (to US$83.94), while growth in the United States was
+6.3% (to US$78.65). Events
Since each experienced a double-digit fall
during the financial crisis in 2009, both the United States and Europe have
reported six consecutive years of RevPAR growth. From 2011 to 2014, the United
States has consistently higher year-end growth rates. In 2014, RevPAR growth in
the United States was +8.1%, compared to +4.3% in Europe.
Despite recent security worries in Europe
as a result of terrorist attacks and threats, which hit major cities such as
Paris and London towards the end of the year, several markets in the region had
solid overall performances in 2015. The weakening Euro and shifted demand from
North Africa, according to STR experts, had key impacts. Summer hotel performance
in Europe was excellent, with RevPAR growth of +9.9% in June, +13.0% in July,
and +8.4% in August.
Amsterdam, Netherlands (+12.1 percent) is
one of the major European markets with substantial RevPAR growth for the end of
2015.
Ireland's capital, Dublin, is up 23.3
percent.
Barcelona (+11.3%) is the most populous
city in Spain.
Milan (+30.3 percent) is a city in Italy.
Warsaw, Poland (+9.8%) is a city in Poland.
Prague (+14.6%) is the capital of the Czech
Republic.
Europe's strong performance trend has
continued into 2016, with +3.0 percent RevPAR growth in January compared to
+2.5 percent in the United States. It's also the first time since 2010 that
Europe has started the year with a greater RevPAR growth rate than the United
States.
"Most European hotels had a terrific
2015 and should be able to maintain that momentum in 2016," said STR
managing director Robin Rossmann. "While the United States has maintained
stronger performance since the recession, Europe is coming up and the future looks
bright. While demand in both markets remains high, at 3.0% in the US and 2.9
percent in Europe, it will be fascinating to observe how the high expected
supply growth in the US affects hotel occupancy, while Europe's supply growth
pattern remains unchanged ""Keep it modest and steady."
The 'No' vote in Greece will have an impact
on real estate investments.
According to Andrew Burrell, Head of
Forecasting at JLL, the 'No' vote in the Greek referendum on austerity measures
will have an influence on property market investments in the region.
According to Burrell, "Although the
Greek negotiation position has improved slightly as a result of the no vote,
there is no obvious path ahead. The underlying economic situation is still
dire, and time is running out for negotiations. Either Grexit and total
collapse are on the cards, or a last-minute deal with Eurozone leaders will be
required. They're tired of the brinkmanship, and they're under a lot of
political pressure not to offer debtors concessions, especially with public
sentiment against them and elections in Spain imminent.
In the real estate market, a last-minute
deal could be profitable if it appears to be long-term. Grexit and economic
collapse would be devastating to Greece and the Eurozone in the short term, but
markets should be sturdy enough to withstand the storm. There will be dangers
associated with the interruption, but in the long run, it may be better for
investment if the Eurozone refocuses on its other issues without the
distraction of Greece."
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