In the coming years, the Nordic region will see an increase in international retail expansion.

According to a new JLL analysis, multinational retailer development in the Nordic area is expected to pick up in the next years. Despite tremendous market opportunity, the Nordic cities are virtually unexplored, according to JLL's Destination Nordics 2015 Report. For sale

Attractiveness of the Nordic areas to multinational retailers:

In the medium run, Helsinki is anticipated to outperform the Eurozone in terms of sales growth.

For multinational merchants, Stockholm is the most appealing Nordic location.

The United Kingdom is the leading supplier of cross-border retail fascias to the Nordic countries.

 

The Nordic region's international retailer expansion is expected to expand in the next years, owing to population and retail sales growth. The six important cities stand out as among of Europe's wealthiest, displaying a high level of market maturity, durability, and development possibilities, as well as real estate transparency and minimal risk.

"While many worldwide businesses continue to focus on important locations in Western Europe, others are attempting to expand into new areas. Those wishing to refocus their expansion strategy are increasingly turning to the Nordics as a growth platform. The important Nordic towns have drawn new entrants to their markets at a faster rate than cities in Western and Southern Europe during the previous two years." JLL's Lead Director of International Retail, James Dolphin, stated.

Up to fifty multinational retailers are aiming to target the Nordic market in the next five years, with new projects like as the Mall of Scandinavia and REDI joining the market and expanding supply. The Body Shop, Lush, Oasis, Karen Millen, Mulberry, and Superdry are among the most popular cross-border retail fascias in the Nordic area, with the United States and Germany coming in second and third, respectively.

"Distribution of commodities and foreign currencies, which were long considered major entrance obstacles, are gradually becoming less of an issue. International brand competition is still very low, and newcomers like as Boggi Milano, Michael Kors, and Louis Vuitton are enjoying success." Dolphin was added to the mix.

"Stockholm is the most attractive retail destination in the Nordics, thanks to its thriving market and affluent fashion-oriented consumer base. It has been a record year for new brands in Sweden, and there is currently high pressure to find store locations for the large number of international brands wishing to enter the market. However, Oslo, the region's most wealthy retail market, has received the greatest number of foreign retailers in the last two years - but it is now hampered by a shortage of supply. Meanwhile, in the medium term, Helsinki is anticipated to surpass the Eurozone in terms of sales growth." JLL Sweden's Head of Retail Agency, Martin Lindgren, stated.

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